One of our company's primary goals is the reduction of single use plastic.
Traditional liquid laundry detergents are usually packaged in high density polyethylene (HDPE plastic jugs). A shocking 68% of these bottles are not recycled, and contribute to the approximately 275 metric tons of plastic waste generated on land that goes into our oceans and waterways annually. By offering a recyclable box for our packaging, we are on our way towards this goal! As of 2022 we've prevented over 3.5 million plastic laundry detergent bottle from entering the waste cycle.
We've also partnered with Oceana, a leader in raising awareness about plastic pollution in our oceans, to help highlight the problem and work together in solving it!